Xigen were approached to maintain and improve upon the high quality marketing materials currently in circulation to engage lounge users and potential partners.

Priority Pass provide high quality, relaxing environments for travellers at a large number of airports around the world where members can enjoy a stress-free wait to board their plane. With facilities on offer that include food, drink, WiFi, shopping and


Priority Pass wanted to improve the marketing materials they currently used to both encourage new members to sign up and the retention of existing members. We were asked to provide traditional and digital media that would both catch the eye and be memorable at some of their lounges around the world. With places like China, Dubai and the USA to be catered for, we applied our transcreation principals to ensure that the appeal was universal.

Challenge Challenge


The vast range of media and output needed to be created, and the broad scope of the brief meant that we could let our creative juices run wild! Nothing excites us more than to get our teeth into such a diverse and extensive project, especially for a client that expects us to meet and exceed our own extremely high standards.