Jacksons Art Supplies is one of the leading online retailers of art supplies in the UK, shipping their range of 50,000+ products to 187 countries worldwide.

Our goal was to plan, rebuild and migrate to a new e-commerce technology, with the scalability required for future growth. The new website would also benefit from a responsive front-end and a re-design to coincide with a full rebrand of the business.

  • Integrating the new platform with an array of 3rd party channels (eBay, Amazon, Rakuten etc)
  • Managing the data full migration process of existing customers, historic orders, and some 50,000+ products
  • Providing a dedicated hosting solution that would ensure a high-level of speed, security and data redundancy

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Due to the high volume of orders feeding from multiple channels, it was important that we account for every level of complexity in our approach.

In addition, the former e-commerce offering was heavily integrated with a back-end order management system. One of our foremost challenges was to maintain a seamless service during the migration to Magento.

We also needed to help with the adjustment process for the business. As key day-to-day workflows would change it was important to make sure staff had a system that was accessible and intuitive.

Successful migration

After a successful soft launch to a targeted group of UK users, the business was ready to fully launch the new site. With intensive preparation, we were able to minimise front-end downtime and process 900+ orders on day 1. The new Magento website was well received by its users, with the average session time increasing by over 90%, and 165% on mobile devices specifically.

Increase in traffic

Long term analysis post go-live highlighted a strong increase in organic overseas traffic. This presented Jacksons Art Supplies with a clear opportunity to better cater for international sales. This remains to be their largest growth area to date.