Danwood approach Xigen to help them redesign key areas of their website increasing their retention rate and driving additional enquiries through a lead gen campaigns.

Danwood are part of Apogee, Europe’s largest independent provider of managed print services.

  • Redesign key areas of the site
  • Improve mobile experience for users
  • Improve both retention and conversion rates

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The original Danwood website was built some time ago and was therefore not responsive.

Xigen needed to redesign and rebuild certain areas of the site in order to achieve a great mobile experience for Danwood’s audience, helping them to retain more of the traffic they were previously missing out on. The site design was old and inflexible and was turning off users from completing enquires.

Improved usability

Xigen performed a partial redesign of the website before updating the current WordPress CMS backend in order to achieve the desired outcome.

The homepage and navigation elements were completely redesigned along with a number of other core components.

Improved conversion

The new design increased the time on page by an additional 13 seconds (average) per visitor and increased the page views by 9.55% and decreased the bounce rate by 6.08% compared to the same period the year before.

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